About SLU

James Reiser, Founder and Executive Director of Swim Lessons University, holds a Master’s Degree in Physical Education and Motor Learning with an extensive background.  


Jim spent 12 years as the Professor of Aquatics at the University of South Carolina teaching all its’ swimming, lifeguarding, and water safety classes.  As a competitive swim coach, Coach Reiser led his USA Swimming club team, Team Carolina, to back-to-back state championships and produced 20 National Top 16 swimmers.


Jim Reiser has nearly 40 years of experience teaching children to swim. He’s also been developing learn-to-swim curriculum since 1993.  In 1994, Reiser produced one of the first ever VHS training videos on Teaching Children to Swim.  Since then, he has produced a total of nineteen instructional videos to help teachers all over the world improve their methods when teaching infants, toddlers and children to swim.  Jim’s unprecedented work earned him dozens of speaking engagements throughout the United States and abroad.


Over the past 15 years, Jim has been recognized as one the top experts in the aquatic industry.  He has received numerous prestigious awards and dozens of expert endorsements for his work in training swimming instructors, learn-to-swim curriculum and water safety. Most recently, the International Swimming Hall of Fame honored Jim with the Virginia Hunt Newman Award for his curriculum and approach to teaching infants, toddlers, and young children to swim. 


Jim Reiser has also been awarded Adolph Kiefer Water Safety Person of the Year by USA Swimming, the Life Saver of the Year by the National Drowning Prevention Alliance, the Reader’s Choice Award Winner by About.com, and in 2011 he was awarded the WABC President’s Award for his Contribution to Learn-To-Swim World Wide.

SLU Global

As the executive director of Swim Lessons University, Reiser has developed a curriculum and online system to train and certify swimming instructors.  SLU is now being utilized by Recreation Departments, YMCA’s, JCC’s, Health Clubs, Universities, Swim Schools, Self-employed instructors, and more in all 50 states and over 30 different countries.

Hire Jim Reiser for a One-on-One-Phone Consultation

Have you ever been to a conference where you had a dozen questions to ask the speaker BUT you were “one of a hundred people” with questions? Now you can get the personalized attention you need, and at a much more affordable rate


Whatever you have questions about-this personalized phone consultation is all about you. Ask about any topic you want.